Responsibilities and Duties
Support the implementation of the communication and advocacy Strategy as well as provide inputs into the design, management and implementation of the communication activities which are geared to influence the development agenda, promote public and media outreach and mobilise support for the programmes of the African Union in relation to Infrastructure and Energy (IE)
Communications Planning & Implementation
Support the implementation of the overall communications and advocacy strategy and to contribute to the development and review of corporate advocacy plans and programmes
Propose public awareness campaigns aimed at raising awareness about the AUs’ work in the sector and monitor implementation of the campaigns
Support Head of Communication to conduct communications needs assessments for AUC departments and AU organs / institutions and drive design of overall internal and external communications and outreach targets
Compile and present regular reports capturing all deliverables and achievements of the AU’s work in the sector
Provide communication coverage of sectoral events at HQ and on mission
Content & Editorial Support
Support the Head of Division in reviewing editorial content prior to final review and publication
Support the development/production of communication and advocacy instruments and materials for marketing and awareness-raising campaigns, including briefing materials, factsheets, branding material
Produce written materials for publication and publicity, such as newsletters, annual reports, brochures, leaflets
Work with AU studio and Web teams as well as the information division to ensure coverage of AU events and ensure records of material are assigned references and digitally archived.
Digital Marketing
Contribute information to create awareness on digital platforms and ensure updates of key activities and messages are regularly provided
Support content development on key mandates and programmes – Website, Social Media. Mobile Platforms
Work with the media and information division to develop content for digital platforms including webcasts, podcasts, video animations / documentaries as per approved plans
In collaboration with digital brand officers and web teams manage two-way messaging on social media platforms in relation to sectoral issues and propriety areas for departments, organs and institutions
Media Engagement and Advocacy
Identify opportunities for placement of key messages and editorial content on various media channels including digital in relation to the sector and key programmes implemented by the AU
Support advocacy activities by preparing talking points on key activities and programmes
Provide editorial content for publications
Write press releases, note to editors as well as any briefings to be disseminated to the public through the media in relation to programme areas
Work with media and news division to organise regular media briefings for AU stakeholders about the work of the AU in the IE sectors (press conferences, press releases, interviews of key principles)
Work with media division to develop database (and engagement strategy) for journalists providing expertise coverage in the sector
Deliver on the main functions listed above focusing on the Infrastructure (PIDA) and Energy sector supporting the AUC department and the related AU institutions working in this sector e.g. AFREC, etc as well as the AU Development Agency sectoral initiatives
Any other duties as assigned by supervisor or the Director of Information and Communication
Job Requirements
Required qualifications, competences, and experience
University Degree in Marketing Management or International Communications or Journalism
At least 5 years of progressively relevant experience at the regional or international level in corporate marketing, public relations or media industry out of which at least three years should be at specialist/expert level
Professional certification / diploma in marketing or public relations will be an added advantage
Additional level of academic qualification in Communication, Journalism or related fields will be an advantage.
Experience developing and implementing communication activities for national government or public sector, regional or international government or non-governmental organisations, multinational organisations, advertising agencies or leading media companies will be a distinct advantage
A strong demonstrable track record of commercial or public sector editorial and copywriting work including the use of storytelling for campaigns.
Strong knowledge and experience of content creation for social media and other digital communication.
Strong knowledge of media landscape
Knowledge of digital marketing techniques and effective communication on digital platforms including mobile platforms
Good experience in development of audio-visual content for advertising, promotional material, printed publications and e-content
Excellent interpersonal skills
Proficiency in one of the AU official working languages (French, English, Portuguese, and Arabic) and fluency in another AU language(s) is an added advantage.
Location information
The TAU will be based in Addis Ababa. Periodic travel to all Regions will be required.
The tentative start date is the 1st of February 2024 . The project will run until the 15th of October 2025.
How To Apply
Interested and qualified candidates shall submit their motivation letter along with their non-returnable recent CV via: hreth@giz.de
Note
Please make sure you mention the vacancy number and position title ‘Communication Specialist #208/2023_Your full name’ in the subject line of your email application
Due to large number of applications, we categorize applications with the vacancy numbers.
Applications without vacancy numbers in subject lines might not be categorized in the appropriate folder and could be disqualified.
Only short-listed candidates will be contacted.
We encourage persons with disabilities to apply for the position. In case of equal qualification, persons with disabilities will be given preference.
Applications from qualified women are encouraged.
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